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Transense, the AIM listed technology transfer company, is pleased to announce that its subsidiary, Translogik RFID Limited (‘Translogik’), has signed an exclusive global distribution agreement (excluding China) with Qingdao Mesnac Co. Ltd. (‘Mesnac’) for its range of RFID (Radio Frequency Identification) products, including its RFID tag. The tag has been developed to be embedded within the tyre during the manufacturing process, where it will last the lifetime of the tyre, or alternatively in a patch which attaches to the tyre wall, as an aftermarket solution.
Graham Storey, CEO of Transense said, “The potential tyre RFID market is currently estimated to be in the region of 1.2 billion units per annum. We have the first commercially available, independent (non-OEM) RFID tyre tag available to OEM’s, fleets and service providers. The tag has undergone a rigorous and extensive testing process during the past 18 months, in both truck and car tyres, and has proven to be exceptionally robust, meeting all quality expectations. This agreement adds another complementary technology to our existing product portfolio, allowing us to meet the developing demands of our existing customers and the wider automotive asset management market. There are several compelling reasons for a tyre manufacturer or fleet owner to fit an RFID tag into their tyres; recent price increases mean that tyres now represent their second highest maintenance cost behind fuel, as a consequence managing tyre assets is enormously important in maintaining profitability. RFID allows for accurate, real-time management of tyre assets and when combined with the Translogik range of fleet inspection tools, provides our customers with a total end-to-end tyre management solution to monitor tyre pressure, tyre temperature, tread depth, and now with the use of RFID, full tyre tracking to prevent counterfeiting and tyre theft, a significant problem for truck and bus fleets, and car rental companies worldwide”.

Mr Yang, General manager of Qingdao Mesnac said, "The Qingdao Mesnac Company is very pleased to have signed this global distribution agreement with Translogik; my staff have worked hard to ensure the RFID tyre tag can meet all the demands  a product like this will endure through its life. We have tested many thousands of tags in hundreds of tyres through various conditions to ensure the product we supply to Translogik is of superior quality and fully compliant with the new AIAG B11 industry standard.
Our relationship with the Transense Group has developed rapidly over the past year. This agreement follows on closely from the Memorandum of Understanding signed last September, and we envisage a long and mutually beneficial partnership developing, with further product design and development under discussion.
Our two companies share a common vision to develop and produce state-of-the-art tyre technology products and become major players in these rapidly expanding, high value markets”.

About Mesnac

MesnacHQGSQingdao MESNAC Co. Ltd is devoted to the research and development of industrial information technology and the production of digital equipment. It provides complete solutions for rubber tyre enterprises with a combination of hardware, software, management and control. Its core technology has been successfully applied to various fields, including chemistry, note printing ink, food, heating and power.
Listed on the Shenzhen Stock Exchange since 2006, MESNAC has received numerous awards, including National Key High Tech Enterprise, Key Software Enterprise in National Planning and National Trial Innovation Enterprise.
In 2009, MESNAC and Qingdao University of Science and Technology were jointly nominated to develop the National Tyre Process and Control Engineering Technology Research Center, in order to build the optimal technical research platform. 

About Translogik RFID Limited

Translogik RFID Limited is a provider of innovative RFID (Radio Frequency Identification) based technology solutions for Data Capture and Asset Management to the Commercial vehicle and Industrial markets.

Translogik RFID Limited is a wholly owned subsidiary of Transense Technologies PLC. Transense is listed on the Alternative Investment Market of the London Stock Exchange (TRT).

Mesnac Website


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