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Transense is pleased to announce that its wholly-owned subsidiary, Translogik Limited ("Translogik"), has received an order from Bridgestone Brazil ("Bridgestone") for its next-generation iProbe commercial tyre inspection tool. The iProbe provides a robust, reliable and user-friendly wireless solution for cost effective monitoring of tyre pressure and tread depth. Bridgestone began work on integrating the iProbe into its systems in April (see announcement dated 21 April 2011). This work is now complete and, following a successful field trial and positive feedback from Bridgestone's customers, it is anticipated that further orders will follow as part of an on-going deployment programme by Bridgestone.

Bridgestone Brazil, in partnership with Translogik and its South American partner, Budini Inc., has developed a tyre inspection software solution built around the iProbe, for mobile devices running on the Apple iOS and Android platforms. Bridgestone Brazil will use the iProbe and software as a complete tyre monitoring and reporting system for its commercial tyre customers and independent service providers, helping to ensure the optimum performance of the tyres.

Gustavo Gonçalves, Development Coordinator at Bridgestone Bandag Tire Solutions commented, "We have already seen considerable interest in the iProbe and our tyre inspection software solution and we are confident of securing future business. The tyre industry is increasingly moving towards fully integrated end-to-end asset management and reporting systems and the ability to integrate RFID support into our solutions using the iProbe is vitally important, allowing us to stay at the forefront of the industry at a time when many of the major tyre manufacturers have begun releasing RFID enabled products. The ability to integrate the powerful Translogik tools with our mobile software solutions offers considerable benefits, allowing our customers to differentiate their products through various value added services."

Graham Storey, CEO of Transense commented, "This is a fantastic endorsement of the iProbe. A key component of Translogik's commercial strategy is to identify and develop the markets that offer the greatest growth potential and are likely to be least affected by the current challenging global economic climate. Emerging markets such as South America offer enormous growth opportunities for Translogik now and in the future. We look forward to developing our relationships with both Bridgestone and Budini in the coming years."

For further information, please contact:

Transense Technologies plc

Tel: +44 (0) 1869 238 380

Graham Storey, Chief Executive




Brewin Dolphin – Nominated Adviser

Tel: 0845 213 1000

Aubrey Powell/ Robert Beenstock




Hybridan LLP - Broker

Tel: +44 (0) 207 947 4350

Claire Noyce, Tim Goodman, Deepak Reddy




Newgate Threadneedle 

Tel: +44 (0) 207 653 9850

Caroline Evans-Jones, Robyn McConnachie


Notes to Editors

About Budini

Budini Incorporated is a company entirely specialized in developing, testing and perfecting tire management technology, in order to invent new tire management solutions. Budini provides tire management tools and knowledge to every part of the supply chain.

Budini's tire management solutions are comprised by a combination of software applications, data collection tools, skills training, tested and proven tire management processes and at times highly specialized services.

Since 1982, Budini has developed hundreds of different software applications and solutions for our diverse customer base, which includes fleets of all sizes and vocations, tire dealers, tire and retread manufacturers, mileage contract providers, tire service providers and consultants in over 40 countries.

About Transense Technologies

Based in Oxfordshire, UK, Transense has developed patent-protected sensor systems for use in diverse high growth markets. Developed in conjunction with partners including McLaren Electronic Systems and General Motors, Transense's Surface Acoustic Wave (SAW), wireless, battery-less, sensor systems offer significant advantages over legacy wireless sensor systems. Via two wholly owned divisions, IntelliSAW and Translogik, Transense is targeting the high growth global electrical Smart Grid applications market and the transport industry respectively.

Transense's sensors are also being used in the wind turbine monitoring industry. The Company is part of a consortium of nine companies ("IntelWind") that has begun development on a major EU funded project to improve the efficiency of wind turbines.

Transense's shares are admitted to trading on AIM, a market operated by the London Stock Exchange (AIM: "TRT").

About the iProbe

The iProbe is an all-in-one integrated truck tyre inspection solution. The tough, compact and lightweight hand-held device provides rapid, error-free, wireless measurement of tyre pressure and tread-depth, together with built-in RFID (Radio Frequency Identification) reader and TPMS (Tyre Pressure Monitoring System) interrogation capabilities. The iProbe brings new levels of functionality, accuracy and efficiency to the commercial truck fleet management market.

Translogik product trials have shown that the iProbe can reduce vehicle inspection times by up to 60% and reduce data errors to zero.

The iProbe can read RFID tags at up to 50cm - allowing quick and easy inspection of 'dual' tyre configurations. Communication protocol specifications and an SDK are provided to allow integration with third party software solutions.

Use of passive RFID tags offers significant advantages over traditional optical tyre identification methods in terms of durability, reliability and ease of use, allowing for accurate real-time asset management, in order to maximise tyre life and performance, and reduce theft and counterfeiting. The iProbe has a modular design that allows additional functionality to be added as customers require it ensuring the iProbe's abilities can expand as customers own requirements grow.

The Tyre Management product range from Translogik is a range of tools and systems that combine to form "state of the art" solutions for the global tyre management and asset control market.